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Five Ways To Get Your Current Customers To Recommend You To Their Friends
Five ways to get your current customers to recommend you to their friends
How to Generate Record Profits from
Customers You Current Have
Many small business owners fail to take advantage of their most important avail, their customer list. Most of the small business owners I meet are constantly searching for ways to expand their customer base when itís been proven time and time again that you can make more money from your present clients than constantly looking for new business. So, I devised some secrets to begin the process of retaining good customers and generating greater profits from them.
Get to Know Your Customers
Small Businesses today are finding that in order to survive peerless discount competitors and huge company advertising blitzes, they must go back to the relationship building of the good old days. In cities and towns of yesteryear, the shopkeeper knew his customers by name and the type of merchandise they needed and made certain he had it in stock. This gentle of relationship coupled with personalized customer service and a genuine empathy with customers, is what keeps them coming back to you instead of going to your competitors.
Gather Customer Information
A database of customers is the most valuable asset your business has. Yet only 10 % of the retailers in the United States enjoy a current list of their customers! Statistics show that businesses spend five times as much for new customers than they do on their present customers, yet a regular customer is aid 10 times the cost of acquiring a just out customer!
Today, however, a mailing list is not enough. To constitution relationships with customers that commands loyalty, you must gather information, which is profitable to you. For example, age and even ages of relatives, size of home, color and style preferences, concourse of press on purchase, amount of purchase, brand preferences, important dates including birthdays, anniversaries.
Serve the Customer
Waiting on customers courteously is just the beginning of good customer abetment. First, find out what the customer expects from you. Make sure your salespeople encourage every customer, show an interest, and establish rapport. Get in the habit of corresponding with your customers. Send them notes, cards, articles, and clippings that interest them. Send them thank you notes and cards telling them about private specials and trunk showings. Mail out a newsletter explaining what's new in your company.
Reward the Customer
A study by the Rockefeller Foundation found that a whopping 68 % of customers stop buying from you because of an attitude of indifference helpful the customer by the owner, manager, or employee. In other words, if you cold-shoulder customers, 7 out of 10 will not shop with you again, for no special reason.
By segmenting customers relevance groups, you can rejoicing customers individually, based on their buying habits and the information you've gathered. New customers need to know that you value them as a new customer and that you actually care if they shop with you again. Send them a thank you note after their first purchase.
Use What You Know to Get New Customers
Once you've built a list of customers, their preferences, demographics and transactional data, you'll be able to use this important information to find new customers with similar characteristics. Start a Referral new wrinkle by rewarding customers who refer their friends and relatives. Obtain a guide of new movers to your area with similar age and income parameters to your present customers. Use testimonials from satisfied customers to attract dissimilar customers by mail. Obtain a mailing list of targeted prospects that rivalry your customer profile.
Tell a Friend
You now have the customers on your side; you now need to have a program for them to refer your products to your friends. When you have done that, aided with choice products, you should be able to boost your site's traffic and have good sales. Refer - a - friend codes are available to help you put a plug - in to your website.
You should again proposition incentives to your current customers to tell their friends and work associates about your site in any way that is appropriate to the content and purpose of your site. You may need to try several different incentives before you find one that works.
An inexpensive, yet effective incentive is to give them more chances to win a contest you are running for every friend they refer to your site. Another is to give them some kind of priority access to your services. It might be something as simple as offering a 10 % coupon on products they purchase from your site after they have sent a few contemporary customers.
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